Category Archives: Marketing

Facebook 101 For Business Owners

Forbes is known for their big articles about big topics, but they are a great source of information for small to mid-sized businesses, too. What we particularly like is that they often bring us information that really finds the pulse of the business owner by addressing important topics.

The Future of In-Store Retail Shopping Goes High Tech

Retail Shopping Trends - Business Owner 1010

(ARA) – Remember the days of loading the station wagon and heading to the local mall to spend the entire day getting everything the family needs? Well, those days a long gone. Today, American shoppers are savvy and smart. They know exactly what they want and how they’ll get it. The Internet has also taken a bit out of local retail shopping. As a result of this fast-paced shopping evolution we are witnessing, the retail environment is transforming, too.

A Small Business Owner’s Guide: Choosing a Fast, Quality Print Vendor

(ARA) – Long gone are the days when the ordering brochures, business cards or banners for trade shows required multiple visits to a print shop, followed by a lengthy wait to get the job done. Digital printing technology has dramatically improved the process, and that’s great news for small business owners who need quality print products to help build their brand and their business – especially in a pinch.